Miu Miu’s Croisière embellishes rhythmic serenity in the new 2015 advertising campaign.
LOUIS VUITTON 'THE ICONS AND THE ICONOCLASTS'
June 05, 2014 3:16 PM
In light of their most recent project, The Icons and The Iconoclasts, Louis Vuitton has chosen a select set of collaborators that delve into more than just fashion. The project, aimed at offering a new look at the brand’s classic monogram, will be employing the talents of Chanel and Fendi’s creative director Karl Lagerfeld, French shoe designer Christian Louboutin, photographer Cindy Sherman, Comme des Garcons Rei Kawakubo, industrial designer Marc Newson and renowned architect Frank Gehry. Each collaborator is at the liberty of creating their own personalized bag, or piece of luggage, which will then be sold at exclusive Louis Vuitton stores come October of 2014.
Louis Vuitton’s new creative director, Nicolas Ghesquière, and executive vice President, Delphine Arnault stated the following in regard to the project:
“We were interested in people who work with their minds and their hands. I thought it was so interesting, and fun, to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”
The project’s initiative to collaborate with such a wide-range of six Iconoclasts/artists promises a new, creative take on their traditional monogram. This marks the first time that artists come together under one project for Louis Vuitton and bears the possibility of entirely new creative direction, as the collaborators’ concentrations range from all sides of the artistic spectrum.
WRITTEN BY: IGNACIO STREULY
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