Miu Miu’s Croisière embellishes rhythmic serenity in the new 2015 advertising campaign.
HUMANITY in Charitable Campaign #WeAreAllHumanity
September 05, 2018 2:00 PM
In today’s political climate, more and more designers realize fashion cannot not be political. Amy Williams, CEO of Citizens of Humanity, is the next leader to have her brand make a poignant statement by reminding customers of the very message behind the name itself, we are all connected as humans.
For the denim brand’s first charitable activation, Citizens of Humanity is partnering with USA for UNHCR, the UN Refugee Agency. Within every copy of the of the brand’s HUMANITY Issue 12 magazine, the brand includes a clear HUMANITY filter and is asking readers to share a photo with the filter on social media. For every Instagram between Aug. 26 to Sept. 30 using the filter and the hashtag #WeAreAllHumanity, the brand will donate $10 (up to $100,000) to USA for UNHCR.
Recently, UNHCR accepted more than 9,000 refugees from the Democratic Republic of Congo into Lóvua following a tirad of bloodshed, sex crimes, and starvation in the Kasai region. More than 1.4 million people were displaced by the violence and 34,000 refugees fled to Lunda Norte Province in northeast Angola. Photographer Giles Duley visited the camp and documented women refugees whose first hand accounts are shared in the HUMANITY Issue. These personal essays are both heartbreaking yet empowering. As Ani Tcheba, a refugee and a 19 year-old mother from Kamako said, “As a refugee it is harder as a woman...but here the women give me inspiration. We are stronger together.”
Being cognizant of international events and their own impact on the world fits right into Citizens of Humanity’s ethos. It is one of the few brands with vertically integrated denim production facilities in the United States, meaning they manufacture every pair of jeans, from start to finish, at their own facilities in Los Angeles. They have also made strides to reduce gas and energy consumption by adopting laser technology for distressing denim and using more efficient dyes and washing machines.
“When we were drafting our very first issue of the magazine, we had a couple goals in mind: to highlight the similarities and embrace the differences that make up all of our humanity and to effect change through storytelling and community,” the brand said in a press release. “Now that you’ve seen the faces that have covered issues past...it’s time for you to join the company as you create your own HUMANITY.”
WRITTEN BY EMILY CIESLAK
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